YouTube tinkers with the copyright thorn

September 19, 2006 at 3:12 am (Companies, Internet, US)

Silicon Valley has been discrediting YouTube for its inherent defect of copyright infringement. While someone is insisting this seemingly insurmountable shortcoming will endanger the company, YouTube today declared they are working with Warner Music for online ads that appear with Warner’s video on YouTube. Two companies will share the ads income. YouTube made no secret that it expects to extend the cooperation with other copyrights owners.

Whether this will work out might be crucial to YouTube. Too many start-ups make great efforts to muster users but simply have no idea on making money. Without a lasting business model, web 2.0 will still end up as a bubble.

Here is the Wall Street Journal story on the cooperation. Unfortunately it’s a subscribers only site.


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