MySpace is going to China

September 20, 2006 at 3:35 am (China, Companies, Internet, US)

According to today’s Financial Times, Rupert Murdoch said he is planning to bring MySpace, which just claimed 100 million registered users, to China. His wife Wendi Deng is in China working with News Group’s senior executives to find a best way to enter China and avoid the fuss that Google and Yahoo encountered.

Murdoch plans to form a partnership with a Chinese company, who will own 50 percent stake, to make sure the website’s content is suitable for Chinese users, and to have someone take complaints in case the site does irritate China’s government. From this it’s not hard to tell that Murdoch is looking for a company with government background.

For those social network start-ups in China, the arrival of MySpace will challenge their market shares. But considering how Google is defeated by Baidu, those local start-ups would have enough confidence to join the battle.

At the end of the day, those who first innovate and implement successful business models will prevail. To be more competitive, Chinese companies must be more creative and innovative. The day Chinese stop copying from silicon valley is the day China will truly beat America.


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